Company / Organization Identification And An Overall Focus...

Company/Organization Identification and an Overall Focus Statement Fabletics is a subsidiary of JustFab. It is an online subscription retailer that sells women sportswear and accessories. Fabletics offers customers a personalized outfit every month based on the lifestyle they have and what they like to wear; their fashion preference. It is based on membership, $49.95 per month, and offers the customer the option to skip any month without any obligations of purchasing any of their monthly choices. However, if a customer does not skip the month that they have no intention of buying an outfit, their credit card will be charged the monthly fee and they will be given a credit on their account to use whenever to select an outfit from their†¦show more content†¦Customer Segmentation Identification Our Fabletics campaign will focus on consumers, primarily females, who already purchase online, since they will have an understanding of how online shopping works. With a focus on consume rs who show interest and willingness in being fit and living a healthier life and consumers who are into the new media world, meaning consumers who can be targeted primarily through social media. The demographic profiles of these consumers would be females between the Millennial and Generation X ages. This is between the ages of 18 and 40. These consumers will belong to three subcultural groups, Caucasians, Hispanics and African-Americans. All in the US because my brand is an American brand. The psychographic of these consumers would be those who share the same interest as wanting to be fit and healthy. Consumers who like and want to wear nice workout clothes but don t want to spend a lot of money on it. Also, online shopper because this brand is only available on our website and will not be found in stores. These consumers will have to share the same motivation or have to same end goal, living a healthier life. Our consumers will have to be motivated, because motivation drives con sumers to buy. These consumers would want to be in the happening now, which luckily for our brand is being fit. Then we will also have those consumers who