Brand management unit , (apple) brand Essay Example | Topics and Well Written Essays - 1000 words

Brand management whole , (apple) brand - Essay ExampleIn terms of market capitalization, the alliance represents the elephantinest publicly traded corporation piece over. Any company that designs and develops mathematical products of innovation is bound to receive threats from the market by some other entrepreneurs Apple, too, faces a large amount of competition from companies like Samsung, Nokia, as well as Google and Microsoft. These are some of its biggest opponents in the market, nevertheless Apple remains the most admired company in the United States of America (surely, in other countries too), as stated by the Fortune magazine from 2008 to 2012. A number of critics are of the idea that the biggest competitor that Apple has is itself because the company never fails to bring something new to the table. The software that it designs has a very high tranquilize of use, thus, appealing to a large consumer market. The existing product line always poses a challenge to the compa ny so as to bring something more innovative the next time. Every time that a product is launched, even if it is a subsequent generation of the previous one, it does not fail to surprise the customers. The best parcel is also that consumers have an option of upgrading their existing software in the products that they already have and this pays it easier for them to remain in awe of the company. It may be said that Apple has one of the most unusually interesting lover followings in the military man that any company has it literally has a cult of people following it and purchase the companys products religiously. The customers that have once used Apple products remain loyal to the company for its superior service as well as product sharpness. When the company launches its new products, thousands and thousands of loyal customers flock to the stores the solar day before the opening with a view to be the first ones to buy the product. According to the Guardian, People disgorge abou t technology, but Apple was a selling company. It was the marketing company of the decade. 1 Apple exudes a brilliant image to the world over the years, it has attained a large amount of goodwill, mostly because of the exhausting work that Steve Jobs has put in the past decade. The brand image that the company has mustered for itself has been through the efforts of the marketing and the advertisement that it has done which have appealed to consumers so much that there are hundreds of pages on the internet dedicated to them. The marketing has been so innovative that customers feel the need to buy an Apple product in order to make their lives simpler and more convenient.2 The brand identity refers to the unique set of functional and mental associations that the brand aspires to create as well as maintain for itself in the eyes of the public. These associations are an indication of what the brands stands to be in the minds of customers as well as the potential targeted customer base . This includes the logotype and the slogans, not to forget the name. Over the years, Apple has changed its logo thrice now it is a simple apple symbol which people all over the world recognize and associate with the company. It has some very interesting and simple slogans such as Think diametrical and Say hello to the iPhone that are so catchy that people immediately associate it with the company. Apple has retained these slogans to be the same over the years and the customers do not seem to mind it either. The idea keister