Management Strategies Wal-Mart should undertake for Successful Global Essay

Management Strategies Wal-Mart should undertake for Successful introduction-wide Presence - Essay Example abate in government restriction resulted in increased opening up of the China retail market place. Global retailers such as Wal-Mart took advantage and opened farm animal in China. Though Wal-Mart started as a small, store in Arkansas, it spread rapidly and dominated the retail sector in United States. Wal-Marts founder, Walton, believed that discounting was significant in retail business. He opened stores in neglected aras and sold goods at considerably trashy prices (Glass, 2012). The use of Everyday low prices gave Wal-Mart a competitive advantage over its competitors. Additionally, Wal-Mart developed a smashed marketing assimilation such that it remained popular even when its competitors, Kmart and Woolco, closed down. However, Wal-Marts entry into China was not successful. China opened up its market for foreign retailers in 2005, which Wal-Mart saw as a large oppor tunity. This is because Chinas thriving economy provided a great opportunity for profitable retailing. Despite Waltons insistence on discount prices, Wal-Mart remained less popular in China (Farhoomand & Wang, 2006). virtuoso of the main drawback was the calmness of Cassian Chueng, the president of Wal-Mart China, which happened at the time when the entry plan was at the sign stages of implementation. Irrespective of being the world largest retailer, Wal-Mart is ranked at position twenty in China in terms of its sales (Glass, 2012 Wang, & Jha, 2011).One of issues facing Wal-Mart is managements refutation of employees unionization. Sam Walton opposed formation of union by War-Mart employees rights from the initial stages. ... The Wal-Mart employees have attempted to demand for salary increment and they feel that such grievances have not been clearly addressed (Wang, & Jha, 2011). To create a successful global presence and ensure the success of Wal-Mart in merging its goals and mi ssion, the management must address the issue of Unionization. This issue has been criticized strongly, which could affect Wal-Mart performance. Additionally, the success of any organization greatly depends on the level of satisfaction among the employees. It is thus inevitable that Wal-Mart should consider accommodation unionization to ensure the employees grievances are addressed accordingly (Glass, 2012 Farhoomand & Wang, 2006). Another issue that has affected Wal-Marts entry into China is their expansion strategy. In United States, Walton preferred opening stores in small towns, which gave Wal-Mart a competitive advantage. However, Chinas economic growth is more rampant in large cities, particularly those along the coastal region. It is thus significant for Wal-Mart to reconsider the billet of its store in China. Although there are existing barriers such as resistance from China administration to let Wal-Mart expand in large cities, the management should consider forming ventu re in such regions (Glass, 2012 Farhoomand & Wang, 2006). An resource that would enable Wal-Mart to retain cheap prices and expand its operations would be to change their marketing strategies. The US market environment is quite different from that of China. This is mainly due to cultural differences. Wal-Mart should thus consider exposing its employees to Chinese culture to understand the needs of their consumer appropriately. As opposed to US where the