Benefits of having consistency throughout organisation Essay

there are many benefits of having consistency passim any organisation, whether it is in the workplace or in guest moveions. conflict demands systematically requires the attention of top leadership and it is becoming an increasingly great factor in various industries (Pulido, Stone and Strevel, 2014). This brief will cozy up the advantages of having consistency throughout Prestige widely distributed and how we can adopt it. congruity is the key to making customers happy, which is the aim of this organisation. In order to provide maximum customer satisfaction, the customers moldiness have a uniform customer go, i.e. the cumulative experience of interactions that a customer has with a company (Pulido et al, 2014). explore by McKinsey & conjunction (2014) suggested that evaluating the customer journey is 30% more prophetic of overall customer satisfaction than individual touch points, which makes increasing customer satisfaction easier to do. Even more fundamentally, H allowell (1996) found that improved satisfaction leads to change magnitude customer loyalty. Loyal customers are likely to retain our service and propose our service to others, thus increasing our customer base and generating more business.McKinsey & Company found that consistency improves customer satisfaction by 20%, lifts revenue enhancement by 15%, and lowers the cost of serving customers by 20%. There is also a correlation between overall customer satisfaction and journey experience consistency, as shown in the graph to the right (Pulido et al, 2014). question has highlighted many advantages and no notable disadvantages hence this issue is something Prestige Worldwide should consider as part of its management strategy.McKinsey & Company lists three aspects that must be consistent which we should target1. customer journey consistencyCustomers interact with different branches of our organisation throughout their customer journey, and it is important for their interactions to be consistently exceptional. This is harder to maintain in a large corporation, but because we are comparatively small it will be easy to adopt.2. Emotional consistencyCustomer satisfaction and loyalty are heavily influenced by emotions encompassed in a feeling of trust (Beard, 2014), meaning that consistency is important to forge a relationship of trust with customers, which is important for long term growth. We must filtrate to be a company that customers comfortable with and trust.3. Communication consistencyIt is important to make and meet promises, and equally important to highlight the delivery of these promises. Our merchandising communications should focus on the delivery of promises, because that will influence customer perception and enable us to generate a reservoir of goodwill and first-rate reputation. Slogans are commonly based on customer satisfaction, with an prototype being Satisfaction guaranteed by Wal-Mart, and Prestige Worldwide should follow this function (Henard, Szymanski, 2001).Concluding the consistency for Prestige Worldwide, it is recommended that we implement it into our business. A suitable plan of action would be to adopt a journey-based approach with customer interactions by making their transitions between departments more seamless while tracking progress, check areas where negative experiences are common due to them having 4-5 times more wallop than a positive experience, and to do it now (Morris, 2014 Pulido et al, 2014). In order to ca-ca intense customer loyalty and reap its benefits, we must be consistent otherwise our customers may lose confidence in our service.ReferencesBeard, R. (2014). Is consistency the cloistered ingredient to customer satisfaction?. Retrieved from http//blog.clientheartbeat.com/consistency-customer-satisfactionHallowell, R. (1996). The relationships of customer satisfaction, customer loyalty, and profitability an confirmable study. International journal of service industry management, 7 (4), p. 27-42.Hyken, S (2013). irritate every customer every time 52 tools for delivering the most amazing customer service on the planet. Np. Greenlead Book Group Press.Morris, T. (2014). 3 Tips for Creating a More Consistent Customer Journey Parature. Retrieved from http//www.parature.com/consistent-customer-journey/Pulido, A., Strevel, J. and Stone, D. (2014). The three Cs of customer satisfaction Consistency, consistency, consistency. McKinsey & Company, March.Redbubble. (2014). Prestige Worldwide logo.Image Retrieved March 24,2014, from http//ih0.redbubble.net/image.13336929.5818/sticker,375360.u1.pngPulido, A. and Strevel, J. and Stone, D. (2014). Customer satisfaction visual modality Whos up and whos down. Image Retrieved March 24, 2014 from http//mckinseyonmarketingandsales.com/customer-satisfaction-survey-whos-up-and-whos-downSzymanski, D. M. and Henard, D. H. (2001). Customer satisfaction a meta-analysis of the empirical evidence. Journal of the academy of marketing sci ence, 29 (1), pp. 16-35.