McDonald’s global marketing strategy (GMS) Essay

1. Identify the key elements in McDonalds global merchandising strategy (GMS). In particular, how does McDonalds approach the discommode of standardization? Does McDonalds think global and act local? Does it in addition think local and act global? McDonalds global selling strategy is based on combination of global and local trade mix elements. For the first elements in McDonalds global marketing strategy (GMS) is a vital elements in McDonalds business model restaurants governance that can be set up virtually anywhere in the universe of discourse and the restaurants themselves offer the consumers a chance to experience for themselves a devalued food legend. McDonalds business model, depicted by the three-legged chamberpot of owner/operators, suppliers, and company employees, is their foundation, and balancing the interests of all three groups. Second elements are McDonalds offers core menu items like hamburgers, French fries and comfortable drinks in most countries.The popu larity of American-style hamburgers, fries, and soft drinks is growing around the world, supporting Levitts view of the global village. For the price, the average price of Big Mac in the United States is $3.54. Globalization involves developing marketing strategies as though the world is a single entity, marketing standardized products in the same manner everywhere. Globalized organizations employ standardized products, promotional campaigns, prices and distribution channels for all markets. scar name, product characteristics, packaging and labeling are the easiest of the marketing mix variables to standardize. One of the aims of McDonalds is to create a standardized set of items that taste the same whether in India, China or South Africa. McDonalds seeks to serve its customers with the same timbre product and experience, whether that restaurant is located in Moscow, Kiev or Russia. This requires standardized processes and similar quality ingredients. The table below is the exampl es of effective global marketing of McDonalds Marketing Mix Element